Project references
The projects below highlight selected client work across SEO, Google Ads, and tracking, demonstrating how scalable and performance-focused digital marketing foundations are built.
Selected Work & Results
Drucksofa
SEO • Google Ads • Bing Ads • Social Ads • Affiliate Marketing
Actions
- Full-funnel restructuring across SEO, paid search, social ads, and affiliate marketing
- Alignment of paid and organic strategy around high-intent demand
- Unified performance tracking across channels
- Budget reallocation toward consistently converting regions and partners
Results
- Reduced cost per qualified inquiry
- Improved total lead volume
- Stronger efficiency across nationwide acquisition efforts
Studentenring
SEO • Google Ads • Bing Ads • Social Ads
Actions
- Cross-channel acquisition management across multiple German cities
- Integration of SEO improvements with paid search and social campaigns
- Refined intent segmentation under unified CPA targets
- Budget concentration on the highest-performing cities and segments
Results
- Lowered cost per qualified lead
- Increased regional lead stability
- More consistent lead flow across locations
Pörtner Consulting
Google Ads
Actions
- Development of targeted search campaigns for high-value consulting inquiries
- Prioritization of commercial-intent queries
- Campaign setup with profitability visibility at campaign level
- Removal of wasted spend through ongoing refinement
Results
- Reduced cost per qualified lead
- Increased lead relevance
- Improved efficiency in high-intent acquisition
Case Studies
SaaS – B2B Lead Generation with Google Ads
A mid-sized B2B SaaS company in Germany aimed to increase qualified demo requests while improving overall lead generation efficiency.
Using a structured full-funnel approach, the Google Ads account was optimized through improved campaign architecture, high-intent keyword targeting, precise tracking, and continuous data-driven optimization.
Within 6 months, the system generated significantly more qualified leads while reducing cost per lead and substantially improving sales-qualified opportunities.
Key Results
Real Estate – Google Ads Lead Generation
A regional real estate brokerage in Germany aimed to increase qualified homeowner seller enquiries.
With a €3,000 monthly Google Ads budget, the account was optimized through improved campaign structure, high-intent keyword targeting, negative keywords, and refined bidding strategies.
Within months, the campaign generated significantly more qualified seller leads while maintaining efficient cost per lead.
Key Results
Aesthetic Clinic – Patient Acquisition System
Key Results
An aesthetic and beauty clinic in Germany partnered with ELKEON to build a scalable system for generating high-quality patient enquiries across treatments such as Botox, fillers, and skin procedures.
Through a combination of Google Ads, SEO, and conversion optimization, the account was restructured to capture high-intent demand, improve organic visibility, and increase booking rates.
Within months, the clinic achieved consistent enquiry growth while maintaining efficient acquisition costs and strong conversion performance.
Looking for support with SEO, Google Ads, or tracking? Get in touch →
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