CONVERSION TRACKING AGENCY
Conversion Tracking Agency | GA4, GTM & Google Ads Setup
Accurate, privacy-compliant conversion tracking for Google Ads, GA4, GTM and more — implemented to give you reliable data, better decisions and measurable growth.
✔ Full-funnel tracking
✔ Consent Mode v2 done right
✔ Cross-channel attribution
✔ Minimal data loss
✔ Built for performance
We design and implement structured tracking systems that capture every relevant interaction across the full funnel — creating a reliable data foundation that improves campaign efficiency, supports better decisions and drives scalable performance.
Request a free tracking audit
✔ 20+ Years Expertise
Proven Processes. Measurable Results.
✔ Reliable tracking systems
Clean, structured implementation.
✔ GDPR-compliant tracking
Accurate data at every step of the funnel.
Fix Your Tracking. Improve Your Results.
Incomplete tracking leads to poor decisions and wasted budget. A structured setup ensures accurate data, better optimization and scalable performance.
🧠 THE PROBLEM
Most tracking setups are incomplete or inaccurate
Many businesses make decisions based on unreliable data.
Missing conversions, broken tags or cookie restrictions lead to:
- Lost or incomplete conversion data
- Misleading performance metrics
- Poor campaign optimization
- Wasted advertising budget
Without accurate tracking, scaling becomes guesswork.
✅ THE SOLUTION
A reliable tracking system — built for performance
As a specialized conversion tracking agency, ELKEON implements clean, structured tracking setups that capture what actually matters:
- Every relevant interaction
- Every lead and conversion
- Every step of the customer journey
We don’t just install tags — we build a data foundation for profitable marketing decisions.
⚙️ WHAT WE SET UP
Platform-wide conversion tracking implementation
- Conversion actions (leads, calls, purchases)
- Enhanced Conversions
- Offline conversion imports
- Event tracking & conversion setup
- Funnel and user journey analysis
- Custom events and parameters
- Structured tag architecture
- Trigger and variable configuration
- Debugging and validation
- Cookie banner integration
- Correct consent signal implementation
- Improved data recovery in restricted environments
- Meta Pixel setup
- Conversion API (CAPI) integration
- Event matching optimization
- Insight Tag implementation
- Lead tracking for B2B campaigns
- Conversion tracking across funnels
- Purchases and revenue tracking
- Cart and checkout steps
- Product interaction tracking
- Form submissions
- Phone call tracking
- Key contact interactions
- CRM data imports
- Sales attribution
- Full-funnel visibility
GOOGLE ADS TRACKING
Google Ads Conversion Tracking
We implement precise conversion tracking within Google Ads to ensure every lead, call or purchase is accurately recorded and attributed. This allows campaigns to optimize based on real performance data — not assumptions.
- Conversion actions (forms, calls, purchases)
- Enhanced Conversions for improved accuracy
- Attribution and conversion window setup
- Alignment with bidding strategies (tCPA, tROAS)
GA4 SETUP
GA4 (Google Analytics 4) Setup
We configure GA4 to provide a clear and structured view of user behavior across your website — from first visit to final conversion. Events and conversions are aligned with your business goals for meaningful insights.
- Event-based tracking (clicks, forms, interactions)
- Conversion setup aligned with KPIs
- Funnel and user journey tracking
- Cross-device and cross-channel insights
CONSENT MODE V2
Consent Mode v2 Setup (EU Compliance)
We implement Consent Mode v2 to ensure your tracking complies with GDPR while maintaining the highest possible data accuracy. Proper consent signal handling allows platforms to model missing data effectively.
- Integration with cookie banners
- Correct consent signal configuration
- Compliance with EU privacy requirements
- Reduced data loss through modeled conversions
E-COMMERCE TRACKING & MERCHANT CENTER
E-Commerce Tracking & Merchant Center
For online stores, we implement full e-commerce tracking to capture revenue, product performance and customer behavior. Combined with Merchant Center, this enables optimized Shopping campaigns and accurate ROAS tracking.
- Purchase and revenue tracking
- Product, cart and checkout events
- Integration with Google Merchant Center
- Feed-based tracking for Shopping campaigns
OUR PROCESS
Structured, precise and transparent
Audit & Analysis
We analyse your market, define clear acquisition goals and build a performance-focused account structure from the start.
✔ Keyword and intent analysis
✔ Campaign architecture planning
✔ Ad creation aligned with user intent
✔ Landing page alignment for higher conversion rates
Tracking & Implementation
We set up accurate tracking and a reliable data foundation before any campaigns go live.
✔ Conversion tracking setup (leads, calls, purchases)
✔ GA4 and analytics integration
✔ Google Tag Manager configuration
✔ Remarketing audience setup
Testing & Optimisation
We refine campaigns using real performance data to improve efficiency and scale results.
✔ Continuous ad testing and iteration
✔ Bid and budget optimisation
✔ Keyword refinement and expansion
✔ Ongoing performance analysis and scaling
Tools & Platforms We Work With
We implement tracking across the tools that power modern performance marketing.
READY TO GROW?
Let’s get to work.
What Happens Next?
Clear, structured process — no guesswork, no surprises.
FAQs
Most setups are completed within 2–5 business days, depending on complexity. Larger setups with CRM integrations or multiple platforms may take slightly longer.
Yes. We can audit, fix and improve your current setup or build a completely new tracking system from scratch.
Yes. We implement Consent Mode v2, integrate with your cookie banner and ensure tracking respects user consent while minimising data loss.
Consent Mode v2 is required in the EU for compliant tracking with Google Ads. Without it, you risk data loss, limited optimisation and reduced campaign performance.
Yes. We set up call tracking and offline conversion imports, allowing you to connect CRM or sales data back to your campaigns.
Yes. We support both:
Lead generation (forms, calls, CRM tracking)
eCommerce (purchases, revenue, product tracking)
Common signs include:
- Missing or inconsistent conversion data
- Big gaps between ad platform and CRM data
- Poor campaign optimisation results
We can run a quick audit to identify issues.
You’ll have a fully functional tracking system. We can also support with ongoing optimisation, audits or performance scaling if needed.
What Our Clients Say About Working With Us
“We received active support with our online marketing and achieved excellent results. The team kept us well informed and continuously highlighted opportunities for optimization. The cooperation was friendly, transparent, and highly professional — we are happy to recommend this service.”
“Outstanding work in online marketing, whether it’s SEO or SEA. A true specialist team that is always reliable and takes care of any issues promptly. Highly recommended.”
